Social media and Politics 101
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The document discusses how social media, such as Facebook and Twitter, can be used to engage people in local politics and real estate initiatives. Facebook allows users to create pages to pull in different demographics like those under 40 and post updates, videos, photos and links to remind people to vote and promote events. Twitter can be used to follow politicians and news outlets and retweet messages to remind people to vote. Video and text messaging are also discussed as ways to share information and engage communities around local issues.
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Social media and Politics 101
- 1. “Social Media Meets Politics” Presented by Amy Chorew
- 2. What is Social Media? Definition: Social Mediaare primarily internet and mobile based tools for sharing and discussing information among human beings
- 3. Help with Grass Roots
- 4. Goals Get people involved in local politics and remind them of real estate initiatives Create a Database for Registered Voters or Concerned REALTORS®
- 5. Facebook People don't open their emails but they do open Facebook Pull in a different demographic Getting the under forties
- 6. Profile = "friends" Page = "fans"
- 11. Post Updates - Activities http://live.blogs.realtor.org/2010/05/15/first-vice-president-moe-veissi-meeting-with-the-ypn-board/
- 12. Video - Photos
- 13. Using Links
- 16. Using Links
- 17. Remind people to vote on issues Post reminder for events Cross promote through website and enewsletter Links to Facebook to see photos or videos
- 18. Strategic partners - post on their walls - events open invitations Local economic development Industrial development agency Chamber of commerce
- 19. Friend as many of the political officials and comment on their events. A real ice breaker offline – Let them know what they do impacts real estate in the area
- 20. Consider Buying Facebook Advertising http://www.facebook.com/advertising
- 22. Twitter Do Something Remarkable
- 24. What Are You Doing?
- 26. Sign Up – Create Profile
- 30. Using Hashtags
- 33. Post Links Retweet what the politicians tweet Remind people to vote on issues
- 36. Follow the Politicians Follow the News By their @handle
- 38. Video Video
- 40. Sharing Videos
- 43. Take a Screen Shot
- 44. Texting
- 45. To: 88500 Text Message: economic To receive link for handout
- 47. Community Forum
- 48. Nfistudios.com
- 49. MyLinda2010.com
- 50. This is . . . Technology
- 51. Monitor . . .
- 55. gist
- 57. Thank you! Amy.chorew@smminstitute.com facebook.com/smminstitute twitter.com/smmi
Editor's Notes
- Good afternoon. We are here today to discuss ethics, risk management and social media.
- One way to drive people to your Page is to buy advertising on Facebook, using its self-serve system. You can very specifically target ads to various demographics, including, country, state and city, gender, age, workplace, and much more. Clicking on the above ad for Greenberg and Rudman, LLP takes you directly to their primary web site, even though they don’t have any fans on their Facebook page. Make sure to experiment with different targeting campaigns, and different styles of ads, in order to see what advertising works the best
- Everyone is talking about Twitter. So why is it a big win? Simple: it connects you with your consumers in real-time via the web, desktop applications, and even mobile. Finding a way to offer value while humanizing the business can lead to a stronger following and increased word of mouth marketing.A great example is CoffeeGroundz, a small coffee shop in Houston, Texas. The author of their Twitter account is charismatic and his commitment to customer service has drawn a lot of attention to his business. By being engaging and interacting with the community @CoffeeGroundz has been able to double their clientele.
- You need to have some sort of monitoring system whether it is with free programs like google alerts or social mention or more complicated systems
- Tweet Beep